Multi-level marketing has recently gained a lot of interest in the business world. A new marketing plan is required due to the extra cost of the current marketing system in terms of promotion, distribution channels, and advertising. Referral marketing, direct selling, and network marketing are all terms used to describe "multi-level marketing". It is a new type of direct selling. The study's main goal is to comprehend the concept of multilevel marketing as well as the factors that influence consumer purchasing behavior. This research has a significant impact on product research and development for MLM companies. Secondary data from published research papers, journals, articles, and other sources was used for this study.

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Keywords: Multilevel Marketing, Network Marketing, Consumer Buyingbehaviour, Direct Selling.