The world of marketing is changing rapidly due to internet revolution and increased number of net user round the World and subsequently throughout India. Earlier key objective was to push brands through various styles of digital media but in present situation, it fulfills the whole marketing process online. Digital marketing includes various internet-marketing techniques like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and Affiliate Marketing; e-Mail Marketing, Content Marketing, Display Marketing and Pay per Click (PPC). However it's become essential for marketers to use the foremost of evolving digital marketing techniques per consumer preferences, Emerging channels, data proliferation, and. Digital marketing has become best marketing practices in India, and given a transparent path forward to grow business. Digital marketing may be a platform to push the products or brands by using various types of electronic media. Digital marketing is different from traditional marketing, involves the use of channels and methods that enable a corporation to analyse marketing campaigns and increase accuracy, and provides real time scenario of promoting communication. The direct promotion of product/services or brands through one or more modes of media advertising like social media, internet, digital and TV, radio and mobile phones. Here is need of research on study the Impact of digital marketing on E-commerce business. This study wills insight on overall use of digital marketing. In detailed analysis and scope in present go through Global competition and its effect on traditional marketing practices. The study are supported different marketing models and tools developed and always updated by Global players like Google, Facebook, YouTube, Twitter, LinkedIn, Blogging etc.

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Keywords: Digital, Marketing, Electronic, Social Media, Traditional Marketing, Search Engine.