ISO 9001:2015

COVID-19: IMPACTS ON E-COMMERCE

Gurpreet Kaur

E- Commerce or electronic Commerce is a methodology of modern business which is most considered and chosen way of buying and selling different types of products and services. Nowadays, E Commerce has replaced the traditional method of purchasing. E commerce is also considered as transaction of money, funds and data. E-commerce has deeply affected the life of a normal man, business and governments operate. People have switched from shops, supermarkets and shopping complex to online portals for purchase of products, ranging from basic commodities to branded goods. It plays a significant role in the marketplace both nationally and internationally. There are different functional version of E commerce i.e. retail ,wholesale, physical products ,digital products, drop shipping, subscription services, crowd funding etc. It can be operated over personal computers, smartphones, tablets and other smart gadgets. Nearly every imaginable products and services are available through electronic transactions including, music, plane tickets as well as financial services such as stock investing and online banking. It is also considered as a very Disruptive Technology. E-commerce is a huge part of the economy and plays more pivotal role to business that sell their product or services through electronic commerce. Statistics shows that 96% of Americans have made a purchase online with the access to the Internet. E-commerce offers consumers a more easier way to shop for the products and services. The worldwide spread of the COVID-19 pandemic has disturbed the E Commerce business also. E-commerce market is also facing some challenges which are not expected before. This paper studies about impression on E Commerce business and change in buying behavior of people and in their demand due to COVID-19 all of a sudden. We will take a look of positive as well as negative impacts of COVID pandemic on E commerce in this study.

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Keywords: E-commerce, Lockdown, Covid, Pandemic.


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