Social media apps noted an upsurge flow during COVID 19. The entertainment sector has been disrupted by the advent of OTT platforms. OTT application services accessible nonstop to watchers using internet is denoted as OTT media package. The continuing row concerning straight to digital publication has observed an immense split in the performing sector. Nevertheless nationwide lockdown have impacted almost all the sectors across the world however, film and television industry has been the most impacted industries which have seen no scope of revival so far. Several creators scheduled to straight release the flicks on the OTT applications instead of releasing it on cinemas. These arrangements were done as of logistical and economic aspects. The purpose of paper was to discover the close look to cinema industry and OTT applications in detail. The key purpose of this analysis was to examine whether the advent of the OTT platforms has any impression on the theatre industry. Present paper was based on report investigation and review assessment as well as interview method to discover the reasons after the growing viewership of OTT streaming services in India. It was found evident in the content depletion space. Internet is swiftly converting the M & E industry in India. Netizens have been consuming plentiful tools and technologies for watching online series on their mobile devices. It has converted an encounter to the film industry but at the same time all can predict the complementarity together cinemas and OTT avenues in the long.

Keywords: OTT, Satellite Television, Digital Screen, Movie Theatres, Television Industry.