Fruits and vegetables are an unavoidable component of our everyday diet. They keep us healthy while also adding diversity, flavour, and texture to our everyday meals. In the age of e-commerce, not only business-to-business, but also business-to-consumer selling of fruits and vegetables is becoming more digital. This article attempts to present the scenario of online retailing of fruits and vegetables and relevant factors and challenges to it in India.

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Keywords: Online Retailing, e-Tailing, Fruits and Vegetables, e-Commerce, Business-to-Business.