Social Media are growing speedily among the youth generation of the world.  College students are mostly found while using Social Media. This might affect students personal and academic live. Thus, present study is an attempt to find out Effects of Media Applications on Academic Performance of the students of Commerce Faculty in Beed District of Maharashtra State. the relevant data for the study has collected through Survey method. 1000 students were selected as sample from the study universe. Sample selection was made by using Random sampling technique. Subsequently, Statistical Technique was applied for the data analysis. It was concluded that, in despite of social views concerning to the misapply of Social Media among students in the society, most of the college students were engrossed and interested into use Social Media positively for their academic purpose. This shows that, the Social Media impacting the academic performance of the college students. The Social Media has its own unique features to improve the academic performance of the college students. However, results of ANOVA test showed that there are significant differences between academic achievement and impact of social media among Students. Teachers, Educators and students may use Social Media as teaching and learning tool to ease and improve learning process.

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Keywords: Social Media, Academic Performance, Media Applications, ANOVA, Teaching and Learning.