ISO 9001:2015

MEASUREMENT OF TOURISM PERCEPTION TOWARDS HERITAGE SITES AND TOURISM DEVELOPMENT IN AGRA AND GWALIOR

Tourism is one of the largest and fastest growing industry in present context. Travel and Tourism is an act and process of spending leisure time and disposable income away from home in pursuit of pleasure, leisure, rest, recreation, relaxation and various other purposes and while travel making use of the tourism and hospitality products and services. Over the years, tourism has become a product of modern social arrangements and the concept was started in in the 17th century from Western Europe. However, it has several antecedents in Classical antiquity of the World. In order to develop the tourism, conservation and preservation of our heritages, culture and traditional are crucial and important therefore, the present study has measured the perception and satisfaction of tourists towards heritage tourism development in two most heritage tourism destination in India, Agra and Gwalior. Findings of the study suggested that tourists have different level of perception towards heritage tourism development in Agra and Gwalior. On the basis of research findings, appropriate conclusions and recommendations were also made.

Keywords: Heritage, Cultural and Heritage Tourism, Perception, Tourism Development.

________________


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download