MEASURING SERVICE QUALITY THROUGH CUSTOMER SATISFACTION IN BANKING SECTOR: A SYSTEMATIC LITERATURE REVIEW

Indian banking sector is one of the strongest and fastest growing sectors in the Indian economy. In recent decades banking sector has undergone a magnificent change with innovative business models and upgradation of technological infrastructure. Banking industry is a predominantly service oriented industry largely depending on human interactions. Technological advancements have impacted the technique of deliverance of service. However, one of the prominent issues faced by the banking sector currently is the quality of the services offered to the people. This paper presents a systematic review of research into the relationship between service quality attributes and consumers satisfaction over past decade (2011-2021). The findings of the study exhibit that out of 50 papers most of them assumed responsiveness, tangibility and reliability as prominent factors for customers satisfaction which was undertaken in the banking sector in India with respect to service quality.

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Keywords: Service Quality, Customer Satisfaction, Banking Services, Technological Infrastructure.


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