In this paper an attempt is made to evaluate the customer perception towards online shopping. In the present era, online shopping has become a part of life. The wider use of internet, technology inclusion, awareness of web platforms, ease & comfort and changed lifestyle has opened many avenues for shifting towards online shopping. Further it is free from geographical barriers and time restrictions. Also facilities like easy return & exchange, free home delivery, different payment options, customer care and after sale services are making online shopping more enjoyable even by the laymen. Thus online shopping service is growing rapidly and influencing the online buying decisions of customers in larger perspectives. The present study was conducted with primary data collected through Google forms. The sample size was 86 & simple random sampling method was used. Chi square test was performed to test the hypothesis. The test results revealed acceptance of null hypothesis. The paper concluded with recommendation that e-tailers have to make more efforts to match with customer’s needs & expectations and influence their online buying decisions.

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Keywords: Online Shopping, Technology, Virtual Environment & E-commerce.