ISO 9001:2015

PERCEPTION AND SATISFACTION TOWARDS ONLINE PURCHASE OF MEN’S APPAREL: WITH SPECIAL REFERENCE TO MYSORE CITY

Praveen K.S. Naik & Shivalinge Gowda M.

The Internet has played a significant role in our everyday life as communicating to distant places through e-mails, video calls, online chats, social networking across the globes along with purchasing the goods or services through electronic media called online shopping. Through this study, we intends to explore and investigate the various factors that are affecting the growth of purchases through apps with reference to men’s apparels purchase along with the satisfaction level with the services provided by these different online websites. The data was collected by primary survey of the sample consumers consist different categories of student, professors, Professionals, businessmen, and other working group Consumers who make online purchase of the men’s apparels. Analysis and interpretation of data was done by using various data representation techniques as well as statistical tools such as percentage and correlation analysis. The study reveals that most of the respondents prefer online mode over the traditional method like purchase in retail shops and majority of sample respondents they are satisfied with the offerings, convenient, available variants and the other aspects of e-commerce services provided by these online sites/mobile apps.


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