Business ethics is the applied ethics. Ethical behavior is the best long term business strategy for the company. However, it is neither like that acting in an ethical manner is going to prove costly for the business or unethical behavior is always punished nor that ethical conduct is always appreciated or unethical behavior always pays off. The final paper contains the details and examples of ethical and unethical behavior of businesses towards various parties that come across the business in day to day operations. These parties largely include shareholders, customers and other stakeholders. The businessman is not bound to behave ethically. The paper also contains whether ethics are same as morals or there is any difference at all. The present paper also takes a dip into the thought that how far the markets today are operating on ethics, values, principles or morals. People, more specifically marketers, in order to increase their profits indulge in unethical activities like high prices, black marketing, adulteration, monopolies, etc. The paper also discusses the so far recent entrant into the field of ethics that is “computer ethics” and “computer and information ethics”. Computers are now a thing of day to day use and could be easily misused or be used in unethical manner. The latest branch added in the field of ethics is the computer ethics. This attempt was made by Walter Manar, after looking at the tremendously increased use of computers in almost every field. In its concluding part the paper describes the computer ethics, its origin and its meaning. To conclude, the paper includes the relevance of ethics, difference between ethics and morals, business ethics, ethics in market place, meaning of computer ethics.

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Keywords: Morality, Voluntarily, Indispensable, Principles.