Normally women entrepreneurship is found in the extension of their kitchen activities. Few of them venture into services industry relating to hospitality, catering, educational services, consultation or public relations, beauty clinics, etc. Study is an attempt to understand the deciding factors for women entrepreneurs while choosing their business or entrepreneurial activity. Research is based on primary as well as secondary sources. Sample survey method is used to collect data from 93 women entrepreneurs in Thane city. Findings reveal that push factors are more powerful than pull factors for women entrepreneurs while deciding their business or entrepreneurial activity in Thane city.

KEYWORDS: Women Entrepreneurship, Services Industry, Entrepreneurial Activity.