E-BANKING AND CUSTOMER SATISFACTION: A STUDY

Banks provide e-banking services properly to customers with the help of modern technology. Customers prefer e-banking services as they can avail banking facilities from homes and offices. Customers are shifting from traditional banking to e-banking in recent years. Many customers are not aware about e-banking facilities. Banks and Customers face difficulties due to poor internet service. Urban customers prefer e-banking more than rural customers. Highly educated people prefer e-banking more than moderately educated people. The study is based on primary data as well as secondary date. In this paper, an attempt has been made to study about e-banking and customer satisfaction.

               

KEYWORDS: E-banking, Customer Satisfaction, Tele-Banking, Smart Cards, Automated Teller Machine.


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