A STUDY ON THE SATISFACTION LEVEL OF DEBIT AND CREDIT CARD HOLDERS OF NATIONALISED BANKS IN AMRAVATI CITY

The research study is based on the satisfaction level of debit card holders and credit card holders of public banks in Amravati city. Debit and credit card have become an important part of the routine life of an ordinary person. Thus, it becomes very necessary to study the attitude of customers towards the card service. Card payment involves various benefits with it along with risk. As the world is moving towards digitalization is all the fields, debit card and credit card have become an important payment mode rather than cash. The study has primarily taken into consideration the satisfaction aspect of debit card holders. The study has used Pearson Correlation and ‘T-test’ for the analysis of primary data. Whereas the secondary data was collected from various sources like books, journals, articles etc.

 

KEYWORDS: Digitalization, Pearson Correlation, Nationalised Banks, Secondary Data, Primary Data.


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