Women investors have always been an isolated batch. Women have traditionally been considered homemakers and their role has been home management rather than money managers. However, with more and more women entering the workforce, women have also started showing interest in understanding finance and their money. Women these days have become more successful than ever before. While the success of women has translated into more wealth creation, it has also translated into additional challenges related to their everyday family life and most importantly related to their spending and investment decisions. Money as a general rule remains a low priority for women. The paper gives a conceptual model concerning the investment behaviour of women. It is concluded that policymakers need to design programs for the economic development of women.

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Keywords: Working Women, Investment Behaviour, Money Managers, Economic Development.