Today marketers are trying to make available most of the branded products online with transportation facility up to customers’ home. Time, reachability and availability are the key areas that marketers of online shopping are trying to make the most. It makes all the difference to the customers getting influenced by many portals with dexterous promotions and leading to be continously participative in online shopping. In the present study, a survey was made only on the respondents who have internet fecility in order to study how the people are accustomed to buy the products through online, how frequently different categories are used to be participative in buying process, how they select the portals and the rate of impact of shopping portals that leads to purchase behaviour. Certain finding such as transportation is a considerable motivator, tracing shoppers back to sites to make repeat purchases and causing shoppers to recommend an online retailer. Next is the timely arrival of shipments, which encourages shoppers to recommend an online retailer, and people have worries about sending personal or credit card information online, but for utmost online users they are outweighed by the convenience and time-saving benefits of online shopping.

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Keywords: Online Shopping, Portals, Time of Delivery, Transportation, Purchase Behaviour.