AN EMPIRICAL STUDY ON FINANCIAL ANALYSIS OF SELECTING ONLINE PRODUCT SELLING COMPANIES

Internet is the more dynamic and fundamental sources for every persons need and the way persons work. By honesty different online information management tools using internet, various innovative companies have set up systems for taking consumer orders, facilitate making of payments, customer service, collection of marketing data and online feedback respectively. These activities have collectively known as e-commerce or internet commerce. Online shopping made so easy for everyone with their product variations and simple way to buy things. Online product selling companies  an important performance in marketing development of developing countries financial statements analysis is goal and process of fixed financial and operational to compel of a company from measures of accounting and financial statements. This research paper represents comparative study examines the profitability from different perspectives of online product selling companies. This paper is with data of 10 years from 2011 to 2020three selected online product selling companies have been considering as sample unit. Research has ratio techniques for analysis and two test hypothesis single factors ANOVA (F-Test) have been applied.

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Keywords: Online Product Selling Companies, E-commerce, Online Shopping, Product Selling Companies Financial Analysis, F-test ANOVA.


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