The retail industry is inclining rapidly in India from past few decades. The Indian retail industry is made out of coordinated and disorderly retail showcases. It has experienced high development in the course of the most recent couple of years with a conspicuous concentration towards coordinated retailing designs. The business is moving towards a cutting-edge idea of retailing. As India's retail industry is aggressively growing itself, incredible interest for retail outlets is being made. Also, simple accessibility of charge/Mastercard's has contributed altogether to a solid and developing retail shopper culture in India. Customers are getting all the more impressive, more proficient and more refined, and examination into present day purchaser conduct is progressively critical for the retailing area. Store attributes are critical to shoppers when they settle on the choice where to shop. Store attributes are introduced by retailers as per their particular useful methodologies. Store attributes should be offered that are wanted by the focused-on shopper. The test to retailers is to figure out which store credits are moderately more imperative to the targeted consumer. This study emphasis on the consumer purchase behavior in Retail sector and results were by primary and secondary sources of data.

Keywords: Organized Retail, Consumer Purchase Behavior, Marketing, Retail Sector.