The present paper deals with one of the most important concept of not only an organization but also of the human life called communication. According to the paper communication is exchange of ideas, opinion or information from one person to another, one group to another, one business to another. Without communication necessary ideas and information's cannot be transferred or exchanged. Effective communication is a key which can form the basis of success of a business and at the same time an ineffective communication can be responsible for the failure of a business. Communication is life blood of a business organization. The present paper also studies the various important aspects of communication. Effective Communication is necessary for better employee- employer relationship. It is also very necessary for increasing the motivation of the employees. Effective communication also helps boost up the morale of the employees. Apart from this a proper, systematic and timely communication helps increase the productivity of the employees and so of organization. The paper also takes the most recent concept of communication called rural communication. Rural communication is an emerging concept which is gaining importance in the present times. Rural communication is an interactive process in which information, knowledge and skills, relevant for development are exchanged between farmers. The concept of rural communication also helps in forming the branding strategy of various products. The present paper is, therefore, concerned with the important aspects of communication viz introduction to communication, its importance, business communication, Rural communication, challenges related to it, role of rural communication in branding products.

Keywords: Effective Communication, Branding Products, Rural Communication, Communication Skills.