The paper deals with one of an important aspect in today’s corporate world that is corporate social responsibility. Corporate social responsibility or corporate conscience or corporate citizenship or social performance or sustainable responsible business is a form of corporate self-regulation integrated into a business model. It aims to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Further, the paper explains the business importance of CSR in the business through various points like companies following high CSR standards have comparatively higher credibility. They tend to have a little bit more of their investors’ faith and trust. Such companies can also avoid costly disputes, litigations and negative publicity by high profile investors. In the end the paper discusses CSR activities done by various big corporate houses of India like Tata, Reliance, Birla, Titan, Otis, Bajaj, etc. these and certain other corporate houses have displayed an excellent example in the area of CSR. They have performed a lot of socially useful work for uplifting the society from time to time.

___________________________________________________________________________________

Keywords: CSR, Corporate Houses, Corporate Citizenship, Stakeholders, Consumers.