CASHLESS TRANSACTIONS: AWARENESS IN PRE AND POST COVID 19 ERA IN YOUNGSTERS

India's economic development has been a debatable topic; as a result, several ambitious initiatives have been launched to strengthen the Indian economy. One such step toward the overall development of the economy was taken in 2015, when the Government of India launched the Digital India campaign to promote cashless economy, which was accelerated by demonetisation in 2016and, later in 2020, Pandemic proved to be a blessing in disguise for Cashless economy. There is a significant change observed post demonetization in the quest of making Indian economy cashless not only in the urban parts of India but even in rural areas. According to the data provided by RBI the digital transactions went up by 271 percent, which is from 1.7 M to 6.3 M. The Covid-19 -19 is a major factor that has boosted the cashless economy; many people who were previously hesitant to transact online have switched to cashless modes of payment. Digital payments have gone up by 30.19 percent in the year ended March 2021, showcasing the country's adoption and also deepening of cashless transactions depicted in data provided by RBI. The goal of this study is to determine the impact and awareness level of the cashless economy on youngsters, and to learn the what, why, and how of going cashless, as well as the benefits and drawbacks that come with it, and ultimately give pragmatic solutions to overcome the difficulties. The study also aims to determine the impact of Covid-19 19 on cashless transactions.

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Keywords: Cashless, Cashless Economy, Digitalization, Awareness, Covid-19.


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