Agriculture is one of the most important sectors contributing in the growth of Indian Economy. West Bengal ranks at the top regarding rice production which is more of a staple crop of this state, not a cash crop. Thus rural economy of West Bengal is dependent on the performance of the rice mill industries and on the income of the farmers. Besides the rice mills and the farmers, the other important members, evolved since years, of the rice supply chain are the brokers. Associated logistics and other relevant issues regarding the management of the rice mills are also of concern regarding the profitability and better performance of the industry. Both the backward and forward linkages of this paddy-rice supply chain involve numerous activities. Birbhum and Burdwan being the top two rice productive districts as well as having plenty of rice mills hold the lion share in this market. Thus enumerating the typical supply chain aspects of the rice mills and highlighting the probable betterment needs enlighten on the scope of farther improvements of the current market scenario. Hence opportunities for more economic development of the rural areas as well as necessary supply chain management aspects of the rice mills for more productive and profitable business are envisaged. Keywords: Paddy, Farmers, Rural Economy, Industry, Management.