FMCGS IN THE PANDEMIC ERA: A STUDY

The Worst is not yet Over- Pandemic thought a big lesson to all class of people across the society, but according to my observation the sales of FMCGs zoomed right from the pandemic era (March 2020- Till Date). Pandemic was too good for FMCG’s retail outlets.  Twenty - Twenty (2020) was the period when  the global FMCG market generated a revenue of over eight ( 8) Trillion U.S $ (dollars). That Period (2020) noticed an  annual  growth of 15.4 percent increase in revenue,  it was an increase of over 12% (percent) when compared to the last year (2019). While yearly revenue growth in 2021 will be somewhere around 0.3 percent. The Statista (Research Firm) which is a CMO ( Consumer Market Outlook)  predicted that growth in terms of revenue will continue to grow and reach around 3.6 percent by 2025. The present paper focuses & tries to examine the growth of FMCGs in the pandemic era.

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Keywords: Pandemic, Fast Moving Consumer Goods, Sales, Food Market, Retail Outlets.


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