Nowadays, maximum all retailers are aggressive to fascinate customers due to keen competition in the market. They practice tactical methods to fascinate customers and create ways to succeed. As maximum of the business firm practice sales promotion as an armament to fascinate customers, in return get more market share and long standing revenue. The drive of the article shows the Effect of sales promotion on customer buying behaviour in organized retail situated in Visakhapatnam City. The results of the work would benefit organized retail establishments to understand sales promotion practices that suggestively have an Influence. Investigate method is logical and cross sectioned. Major organized retails situated in Visakhapatnam city were selected as a sample and 400 customers were designated by means of suitable and critical selection methods from these organized retails. Samples for Free, Price discount, Loyalty program and Buy-one Get-one free was used as sales promotion strategies to know its influence in purchasing behaviour. Survey process was used to gather primary data; So, outcomes recommend that organized retail establishments must provide high consideration on loyalty programs and, furthermore buy one get-one free as tactics to create the market through sales promotion.

Keywords: Sales Promotion, Customer Purchasing Behaviour, Purchasing Decisions, Organized Retail.