The FMCG sector is a significant part of the Indian consumer market. The business has significantly increased in size over the most recent couple of years and developing a lot quicker than in the past decades. FMCG segment has cutthroat competition in both areas either organized or unorganized. To survive in the market, brand awareness is compulsory. The client regularly expels a few brands from their memory, at that point outstanding brands of items, clients remain brands they would think about buying later on (Murthi, 2003). Shopper brand inclination speaks to three segments: subjective, full of feeling, and psychological or conduct. There is highly improved with the expansion in the brand mindfulness. Therefore, the current research paper investigates brand awareness towards the FMCGs. Fast-moving consumer goods such as Hair Oil, Shampoo, Toothpaste, Bath Soap, Detergent Soap, Sanitizer, Hand Wash, Face Wash and Facial Cream, have been chosen as the quick-moving shopper merchandise. To collect the information regarding customer awareness for fast-moving consumer goods, the questionnaire was formed and distributed among 200 persons. Descriptive analysis was conducted on the data to check the awareness of consumers with regard to these nine products. It was concluded that customers are more aware regarding established brands than new ones. Further, it was suggested that new companies should make some strategies and take the help of social media marketing to make their goods familiar to customers.

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Keywords: FMCG, Brand Awareness, Customer, Goods, Social Media.