e-COMMERCE IN INDIA: A COMPREHENSIVE OUTLOOK

This study aims to investigate a comprehensive view of e-commerce. It also explores the components, usages, various types of prospects, opportunities and challenges of e-commerce in India from the perspective of the universal economy. The article has used secondary data extensively. It divulges that the speed of growth of e-commerce in India is satisfactory with the spread of training and expanding the number of individuals turning out to be innovation benevolent, they are gradually picking up trust in online administrations. Infrastructural bottlenecks, monetary uniqueness, weaknesses of the installment door frameworks, deficient lawful systems are provoking that should be tended to by all partners to advance online business in the nation.

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Keywords: e-Business, Virtual Portals, Web-Clients, B2B, B2C.


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