The growing demand for new trends and fast fashion has had an adverse impact on the fashion footprint. As designers it is essential to create awareness about the waste generated by the textile and fashion industry as well as by the consumers. One of the important ways to do this, would be through creating awareness about wardrobe swapping and collaborative consumption, as consumers today are slowly accepting this concept. The researcher in this paper has explored the available literature to understand the concept and impact of wardrobe swapping. The paper illustrates the impact of wasteful consumption and disposal on the environment and how sharing, renting, and swapping of goods can assist in saving the environment. Understanding the concept and its impact lead to the realization that the fashion industry is in dire need to include multiple methods for waste reduction. From the analysis of the literature, it is seen that wardrobe swapping will lead to better communities that would be able to help each other fulfill their needs. This paper is an attempt to create consumer awareness about conscious shopping as a sustainable alternative to wasteful production, consumption as well as disposal. In today’s digital world technology can be leveraged to create digital platforms that can help promote wardrobe swapping.

Keywords: Collaborative Consumption, Conscious Shopping, Fast Fashion, Wardrobe Swapping.