INEQUALITIES IN GLOBAL FASHION INDUSTRY

The fashion industry faces inequalities in many genres like gender, race, wealth, culture, etc. The idea of homosocial propagation or homophily, is a construction that empowers the persistence of gender inequality in the fashion industry. Another area of concern is racism where black designers go through a lot of struggle to get recognition. Wealth inequality is a huge upcoming concern in the industry. “Normcore” describes the phenomenon of the way high fashion has engulfed and redefined the items of low fashion and in so doing, heightened the existing divide between rich and poor. Regardless of whether you wear a tracksuit or a T-shirt, it is not a mysterious piece of comfort apparel, but an opportunity to make a statement. Cultural appropriation (or misappropriation is the selection of components of one culture by individuals from another). While appropriation or adoption is not itself problematic, when members of a dominant or majority culture appropriate pose minority cultures as their own, that is misappropriation. Being a part of fashion industry, it is necessary to create awareness about the inequalities held in the fashion industry. The researcher has explored the available literature to understand and pen down the impact of inequalities and ways to overcome them. Researching the concept and its impact leads to the realisation that the fashion industry is in desperate need to include multiple methods to assess the inequalities. This paper is an attempt to highlight about the inequalities within the fashion industry and ways to implement equality in the industry.

 

Keywords: Homophily, Normcore, Gender Inequality, Racism, Cultural Appropriation, Wealth Inequality.

 


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download