ROLE OF E-BANKING SERVICES TOWARDS CUSTOMER SATISFACTION: CURRENT SCENARIO

E-banking comprises of online banking, internet banking, automated teller machines, electronic fund transfer system etc. Customers prefer e-banking more than traditional banking in recent years, customer satisfaction depends on various factors such as reliability, security, accessibility, convenience etc. Customers avoid e-banking due to lack of security. Banks suffer due to poor internet connection and improper infrastructure. Urban Customers use e-banking services more than rural customers. Banks adopt modern technology to provide e-banking services properly to the customers. Customers can avail e-banking services from their homes. Customers prefer e-banking than traditional banking as they need not visit bank branch. Banks emphasizes on e-banking as it helps to increase the level of customer satisfaction. Customer satisfaction is very important factor for customer retention. Many customers are not aware about e-banking facilities.

 

KEYWORDS: E-banking, Customer, Customer Satisfaction, Bank.


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