The purpose of this paper is to synthesize existing literature Review on First Generation Entrepreneurs and study the factors of sustainability. The present paper is the systematic review and analysis of literature to find the sustainability factors of First-Generation Entrepreneurs in different industrial sectors. The paper talks about the outcome of changing market scenarios on sustainability of the entrepreneurs’ venture, with an attempt to study those variables that affect the factors of entrepreneurial sustainability. The research gap identified is that, there was no such research carried out on sustainability factors of first generations entrepreneurs. The Practical Implications of the study will help to know about the different factors of sustainability of first-generation entrepreneurs which have certain effects on different business sectors.

KEYWORDS: Entrepreneurs, Factors of Sustainability, First-Generation, Sustainability.