Development in an economy creates demand on financial sectors to meet short and long term financial needs and requires innovations and reengineering in financial products and services as per the need of the budding entrepreneurs, projects requirements and country’s development plans. Crowd funding is an innovative financial services which uses online platform or internet for meeting the financial requirements of people by providing them opportunity of raising funds by a large number of people and organisations located in wide geographical areas and people looking for investment opportunities can also invest by using crowd funding platforms. Traditionally, it was carried out through subscriptions and door-to door fundraising activities. Development in the technology has created significant changes in the financial system. In this study researcher has tried to understand the concept of crowd funding, awareness of people towards crowd funding as an investment platform. Descriptive research design and convenience sampling technique has been used to collect the data from people living in Mumbai city. Primary data collected with the help of well-structured questionnaire and to collect secondary data researcher has read books, journal, newspaper and visited crowd funding organisations website to get better understanding of working of crowd funding organisations. The findings of the study will help the crowd finding organisations to know the perception of the people and help them in creating and planning better awareness programme to reach the wide geographical area and customer base.

___________________________________________________________________________________

Keywords: Crowd Funding, Financial Service, Investment, Financial System.