SWOT analysis is a strategic planning technique wont to facilitate someone determine strengths, weaknesses, opportunities, and threats associated with project coming up with.  SWOT analysis ought to cause a balanced read of the technique still as yield ideas for required theory building. You can use SWOT Analysis to create the foremost of what you have best advantage And you'll be able to scale back the probabilities of failure, by understanding what you are lacking, and eliminating hazards. most studies of SWOT analysis have solely targeted on resolution these shortcomings individually, this study offers AN approach to diminish each shortcomings by applying Importance-Performance Analysis (IPA) to spot SWOT this text explores the informative limits of the standard SWOT analysis. we tend to argue that the standard SWOT analysis, as this is often exercised inside all types of organizations, lacks method completeness and accuracy. while not having the ability to know the truth evolutionarily, the standard SWOT analysis winds up to static, strategically barren and superficially descriptive lists of strengths and weaknesses, opportunities and threat for the person. Conversely, by introducing a comparative and biological process SWOT analysis, we tend to support that a amendment creates a true chance only it depends upon a comparative strength of AN person. severally, once a amendment depends upon a comparative weakness then it creates a true specific threat.This systemetic approch will explore the importance of their strength weakness chance and threats inhernt.

KEYWORDS: SWOT Analysis, Strategic Planning, Management, Performance, Evaluation.