COMMERCE: THE INTEGRATED BRANCH OF KNOWLEDGE AND ROLE OF MARKETING IN COMMERCE

History of commerce in many ways is a history of world. Commerce goes back to the time with human existence; it has shaped the international trade and was also shaped by geography, politics, war, fashion, language and much more. Commerce is a vast subject and a branch of business which is a fluid and dynamic entity. The journey of commerce is from the act of barter system during the pre-historic times to the evolution of e-commerce in current time. What has helped commerce grow and remain relevant with the ever-changing scenario is & in this paper an attempt is made to understand and study the factors and causes for growth of commerce.The researchare trying to understand and study through this paper.Commerce is a tree of knowledge which has flourishes because of the presence of various other branches such as Economics, Accounting, Marketing, Human Resource Management and many more which is discussed through this paper. The objective of the paper is to examine the evolution of commerce and check the relevance of other branches in commerce.The paper examines that in order to visualize the future course of development of Commerce as a stream in broader sense of understanding or in the education, it is fundamental that commerce is visualized as an integrated field of various domains.

 

KEYWORDS: e-Commerce, Barter System, Human Resource Management, Marketing.


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