The study will examine Himachal Pradesh Tourist Development Corporation's (HPTDC) role in fostering the tourism industry in the state and look at Himachal Pradesh Tourism Development Corporation's various facilities, activities and approaches in marketing that are useful for tourism growth and tourism promotion in this state. Primary data are used for the present study. The study shows that 29 percent of domestic tourists and 25 percent of visitors from foreign felt HPTDC played a small role in promoting tourism. Out of the total number of respondents, 18 percent said that HPTDC has a bigger role to play in enhancing tourism industry in the state.

KEYWORDS: HPTDC, Tourist Information Center, Tourism Industry, Primary Data.