Online shopping has acquired most important position in today’s 21st century assuch majority personsisengage, loaded with busy their schedule. In such a condition online shopping became the simple and most preferrable mode for shopping. Now a days Internet has changed the way and style of consumer's store, and has speedily developed into a global viewpoint. An online shop gives a facility of the physical similarity of buying products and services from internet shop and this procedure of shopping is known as business-to-consumer online shopping. Moreover,as we know the new advanced technology has rapidly convert the tradition way of doing online Shopping business. In today’ era Online Shopping has become new kind of retail Shopping. The main objective of this study is to analyze buying behavior of Internet shoppers in Gujarat & at which extent they are prefer to do online shopping, which mode of payment used by them while purchasing online.
KEYWORDS: Consumers, Buying Behavior, Online Shopping, E-commerce.
