Retailing business needs to be sustainable. Retailing is one the oldest and most accepted business across the country. Total number of retail shops in India are higher than total number of retail shops of USA and UK combine. Green retailing refers to performing of all retailing activities which are least affecting to the environment. Green operations and Green Product adoption by green retailers is need of an hour. Change in the attitude of retailer towards various green practices change attitude of consumers. Green consumers in the initial stage of acceptance of concept of Green Retailing can work as influencer. Green retailing need little conversant of the retailing practices and create positive impact on environment. Green atmosphere within the green store can create positive image amongst potential consumers of such stores. Green delivery by such green store can attract more consumers. Green retailing can bring huge impact in the environment as the industry having footfall of 12000 million. Green retailing practices may impact positively environmentally even if organized retail sector adopts it. The current paper suggests several green retailing initiatives with reference to service marketing mix of retailing. Current Research work has adopted explorative research design.

KEYWORDS: Green Retailing, Green Consumer Behavior, Green.