CUSTOMER’S SATISFACTION AND LOW COST AIRLINES IN INDIA

Consumer feedback is one of the most important tools in the market to evaluate their sales activities. Retailers are keen to take into account their customers' perceptions of service quality, product quality, pricing, packaging and marketing promotion activities. In this competitive world, all organizations strive to create a positive image in the minds of their customers. The transportation industry is no different. Airplanes, Trains, Roadways & Waterways are the routes to get to our destination. Although they are more expensive than other modes of travel, the travel time taken to get to our destination is limited, which is one of the main reasons travelers choose this mode of travel. Also, in case of an emergency, Airways is the best. The aviation industry has always been known for its ongoing struggle: cost reduction, demand flexibility, compliance with strict quality requirements while striving to maintain high quality services and satisfy the needs of various customer groups. Customer satisfaction has been at a very low level for decades. However, demand for air travel has stabilized and despite the current economic crisis. The aviation industry is currently facing customer satisfaction challenges to improve organizational performance. The purpose of this study was to analyze service quality, corporate image, pricing, and aviation safety as customer satisfaction incentives and your impact on product reliability.

 

KEYWORDS: Consumer Feedback, Transportation Industry, Marketing Promotion Activities.


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