CORPORATE SOCIAL RESPONSIBILITY: A CASE STUDY OF NATIONAL THERMAL POWER CORPORATION

Corporate Social Responsibility is on one hand focusing on enterprise’s purposes and on other hand promotes community development and secures the benefits of individuals. CSR is based on three standards i.e. 1) Sustainability 2) Responsibility 3) Transparency. The main purpose of CSR is to how to combine business to their values and morals with company’s stakeholder’s needs and their desire and to combine not only consumer or investors but moreover employs, utilizers, community and other benefiters with entire society’s advantage. CSR activities were conducting by business not because of their duty toward society but it also brings competitiveness in corporate sector. This paper aims at develop an understanding the concept of CSR in NTPC Ltd which is consider as India’s biggest power generating company. This study covering the CSR Activities in India firms including NTPCs contribution in CSR programs like educational, sports, environmental, woman empowerment, safe drinking and many other.

 

KEYWORDS: CSR, National Thermal Power Corporation (NTPC), CSR Initiatives.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download