The present research attempts to examine the satisfaction of cinema goers about Gujarati film. The study examines the satisfaction level of cinema viewers about ticket price, film availability, actors, actress, story, music, producer, audio quality, video quality, choreography, direction and trailer with reference to Gujarat. This study is related to behavior and satisfaction of cinema viewers about Gujarati films. In the last 3 years Gujarati movie has changed the viewer’s perception and attitude. Now, the consumers are attracting towards Gujarati film industry. Results of the study shows that overall respondents are satisfied with the trailer, film availability, actor, actress, music, story, direction, audio quality, video quality, choreography& producer.

KEYWORDS: Cinema Goers, Gujarati Cinema, Satisfaction, Choreography, Direction.