Risk is found universal. Risk cannot be eliminated together but it can be minimized together. The involvement of risk is unpreventable. Security has been a universal desire right from the earliest civilization. In the past, the people were not well aware about life investments in it. Even companies didn’t know much about customers due to low competition in the market. But with the passage of time, the scenario has been change. Now, new products, Package, Various types of schemes etc. have been provided to the customers. Therefore, it becomes increasingly more difficult for customers to select the product, schemes etc. and also to select Life Insurance Companies because due to growing demand for insurance. More and more insurance companies are now emerging in Indian insurance sector. Life Insurance Sector are playing important role in development of Indian economy like increase employment, generates Financial resources, Promotes economic growth etc. Life Insurance business is done by LIC of India and Private Companies of Life Insurance.

KEYWORDS: Customer Satisfaction, Customer, LIC, Economic Growth, Financial Resources.