E-commerce is working as an essential part of our daily life; this paper deals the conceptual knowledge of search engine marketing (SEM) or ecommerce. There are many e- commerce facilitates who made a good establishment. Success of the facilitates depends on their understanding of the market and offering various types of e-services. So, we trying to explain in this paper an overview of the future of E-Commerce in India and discuss the future scope segments in India are E-Commerce and find out various factors that would essential for growth of Indian E-commerce. And represent the various opportunities for retailers, wholesalers, producers and for people. In this paper we found that the E-Commerce will increase exponentially in coming years in the promising market of India.

KEYWORDS: e-Commerce, Business Model, Innovation, SEM.