The most catastrophic pandemic Covid-19 is affecting our life in every aspect be it social, economical, political and behavioral. It has drastically changed the way we shop, the way we communicate and the way we work as Social distancing, Stay at Home, Work from Home are the new norms we have been probably following for the first time in our lives. These norms have refrained people from stepping out to shop and restricted them to buy only the most essential items. Shopping malls are shut; supermarkets are closed to avoid the crowd and mitigating the risk of spreading the virus infection. This has created a fear and anxiety in the minds of the consumer that will create a paradigm shift in consumer buying behavior. It has been witnessed that consumers are moving more towards online shopping of the products that they used to buy from retail outlets earlier and this movement is likely to continue even after the lockdown is called off. So the present study attempts to understand the present state of consumers’ minds the change in their buying behavior. The paper will also highlight the consumers’ perception of online buying, and their expectations thereof from the marketers especially in the post the Covid-19 era. The underlying study will give some suitable recommendation to the marketers to meet the consumers’ expectations in the changing market scenario.

KEYWORDS: Covid-19, Online Shopping, Consumer Behavior, Consumers’ Perceptions, Digitization.