In exuberant times and disruptive environment, over the last few decades, human resource managers apart from being administratorsand recruiters are playing an important role in retaining qualified talent considering them as the most valuable asset in the organisation to achieve business goals. Earlier human resource managers focus on maintaining employee-employer relations, restricted to folders and spread sheets but in a dynamic business world, HR managers assist in planning, strategy formulation, decision making, in hiring and retaining talent, nurturing employees, collaborating with stakeholders and providing innovative and excellent work culture. Witnessing a massive change, HR role has brought a transformational change in organisations to shape them for their survival and developing the value of employees. Human resource management can no longer be restricted to the functions of recruitment, selection, training and development, payrolls,retention, ensuring healthy work environment, but it should focus on the strategic business goals of the organisation. Changing work culture, organisation’s unusual shapes, increasing complexities of business,technology, organisational structure, employees need to update their skills to work in Matrix global organisations. In 21st-century, the core competency of HRM is to make a balance between outside business environment and corporate strategies resulting in radical re-orientation of mind-sets. This paper focuses on the importance of HR function and the changing role of HR Manager in the present challenging times.

KEYWORDS: Organisational Culture, Employee Retention, Workforce Diversity, Performance Appraisal.