Customers prefer e-banking as they need not visit the bank branches. Many Customers avoid e-banking due to lack of securities. The success of e-banking depends on customer satisfaction. Customer satisfaction depends on E-banking service quality. The main concern of banks is customer satisfaction as it helps in customers retention. Customers prefer e-banking instead of traditional banking in recent years. Customers prefer e-banking it saves time and money. Many customers are not aware about the e-banking facilities due to lack of knowledge. Banks adopt advanced technology to provide e-banking facilities properly to the customers. In this paper, an attempt has been made to find out the role of present e-banking services towards customer satisfaction.

KEYWORDS: e-Banking, Customer Satisfaction, Customers Retention, Demographic Challenges.