The art and science of product/service sales via digital internet and cellular networking are online marketing. We have the right online marketing mix of policies which make online marketing art appealing to your target market. In order to measure the success of on-line marketing strategies, research and analysis are the online marketing expertise. Rajasthan is the state who has different type of geographically limitations in marketing strategy for a business house. In order to provide consumer advertising messages via the online marketing system, online marketing is used. It covers e-mail marketing, search engine and social media marketing, different display ads and mobile ads. As with other publicity media, both publishers who integrate advertising into their online content and advertisers who advertise publicity that appears in the content of the publisher are often included in online advertising. Additional potentials include advertising agencies generating and producing advertising copies, publicity servers that provide statistics and track advertising technology, and affiliates that carry out independent advertiser promotion activities. Under this paper I explained the different type of online marketing methods which adopting in Rajasthan also. I also described the advantage and limitations of online marketing system.

KEYWORDS: Marketing, Online Marketing, Social Media, Promotion.