IMPORTANCE OF CONSUMER AWARENESS ABOUT CONSUMER RIGHTS AND CONSUMER PROTECTION ACT IN INDIA

Recent time in India, consumer protection act 2019 is one of the most discussed topic that is implemented to replace consumer protection act 1986. In spite of the changes in laws, consumers in India are suffered with various and large number of problem. The unfair or restricted trade practices, adulteration, cyber crimes while e- purchasing, rising price, a lot more which add to the already existing problem of the consumers. Mostly people are ignorant and unorganized and unaware that are easily exploited by sellers and middlemen. It is therefore compulsory for the consumer to be aware about their rights and consumer protection act during and after purchases. For this study available literature on consumer awareness and protection that is in Indian context, has been surveyed. On going through this study many facts revealed about importance of consumer awareness.

               

KEYWORDS: Consumer Awareness, Consumer Rights and Consumer Protection Act.


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