E-BANKING AND CUSTOMER SATISFACTION: CHALLENGES IN POST COVID ERA

                E-banking  provides banking facilities to customers with the help of technology. Customer satisfaction depends on several factors including psychological and economic factors. Customers avail banking facilities without visiting bank branch through e-banking. Service quality of e-banking plays important role to increase the level of customer satisfaction. The acceptability of e-banking has increased  in Covid-19 period but traditional banking practices has decreased in Covid-19 period. E-banking protects the customers from Covid-19 virus. In this paper, an attempt has been made to find out the challenges regarding e-banking and customer satisfaction in post covid era.

               

KEYWORDS: E-banking, Customer Satisfaction, Covid, Bank.


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