A STUDY OF HOME DELIVERY SYSTEM AND ITS IMPACT ON RETAILING SECTOR IN INDIA

Online site and Retailing Shop are of recent origin, in our country, even though in advanced countries they have given way to other forms of retailing. The capital investment in this line is much less compared to other lines. The entrepreneurs start this type of outlets in order to get high rate of return on their capital investment. Self–service, display, low price etc. are the favourite features of marketing from these outlets. Majority of the online site & Retailing Shop reduce prices for certain fast-moving items in order to catch attention of the public. Online site & Retailing Shop promote their own brands produced, processed, repacked etc. in which they earn more profit. Rapid changes are taking place in the retailing sector. Hyper market, Discount houses, Speciality Houses etc. in advanced countries. The consumers need and they want the service of home delivery from Online site & Retailing Shop. There is ample scope for home delivery system in future and it enhances the scope of retailing. It can be regarded as the best channel choice available to a retailer. The home delivery system has given a new dimension to marketing augmenting its scope and has provided a favourable environment for new entrants into this field. For increasing the profit different methods are adopted by the retailing outlets. This study is significant in the light of its contents, that purposes of include various aspects of Home Delivery System on Online site & Retailing Shop and Its Impact on retailing sector in India.

               

KEYWORDS: Retailing Sector, Capital Investment, Home Delivery System, Online Site.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download