This article initially focuses on the growth and focus of Internet retail in India. The purpose of this study is to thoroughly explore the growth of internet retailers and their potential in the Indian retail market. Supporters of the country's consumers are also discussed in detail, including their expectations and the complexities arising from their statistics. The study also aims to analyse e-tail players, their challenges and investment challenges. Using a study of the meta-analysis framework, articles from national and international journals, newspapers, and e-tail Growth drivers in India, e-tail players in India, and Indian e-tail users were reviewed. In the summary and conclusions, investigators talked about the digital learning frenzy and the dynamic online shopping behaviour used by e-tailing subscribers.

KEYWORDS:  E-tailing, Potential Growth, E-retailing, Business-to-Consumer.