Today’s Business landscape is characterized by Social media proliferation. The juncture for the businesses is to exist where customers exist. How, when and where the business has to engage with the purchasers have changed significantly and rapidly thanks to the broad adoption of the social web. Social media is taken into account in concert of the foremost recent and significant E-marketing tools within the current time. Social media provides accessibility to customers with the aim of knowing their interests and wishes still as affecting their purchasing decisions. The fact today is that the shoppers exist on many social networking sites which is where they prefer to communicate and share information. This kind of communication and interaction is principally happening from their computers and mobile devices. Before making any quite purchasing decisions, customers now address peers and nontraditional industry influencers for answers through very public social networking platforms more so than the other source for operation. So as to reach this hyper-connected environment, companies will must adapt their business strategy, apply new technology, expand their marketing and PR efforts, and alter and adapt their internal culture. It’s practically impossible to style a marketing strategy without considering social networks. Adapting some sort of marketing online through social media could be a key node for all businesses, especially in an industry where trends constantly change like fashion and handicrafts. Businesses will need to locate, educate and have interaction their current and potential customers where they like to speak which is thru social media platforms like facebook, twitter etc.

KEYWORDS:  Social Media, Customer Orientation, Customer satisfaction, Changed Style of Purchasing.